Grace Hospitality, one of Pakistan’s most distinguished and forward-thinking hospitality groups, proudly unveiled Grace Hospitality Brands during an exclusive networking event in Lahore. This strategic launch marks a significant milestone in the company’s evolution, expanding its portfolio into hotel development and management, branded residences, and franchise partnerships. Driven by an uncompromising commitment to world-class excellence, the new division reflects Grace Hospitality’s belief in the vast potential of Pakistan’s tourism sector and its passion for crafting experiences defined by elegance, precision, and purpose.
With a rich legacy of successfully operating globally respected franchises—such as Ramada by Wyndham and Best Western Premier—across key destinations in Pakistan, Grace Hospitality is now extending its expertise to help brands build strong, enduring identities rooted in superior standards and thoughtful design. Guided by a deep service culture, the group continues its mission to elevate Pakistan’s presence on the global hospitality map by creating environments where genuine warmth meets contemporary sophistication.
During the event, the group introduced four new brands, each tailored to a distinct segment of Pakistan’s expanding hospitality and residential market:
- Traveller by Grace Hospitality
- Grace Boutique Hotel
- Grace Signature Hotel
- The House of Grace
Guests were treated to an immersive brand showcase, highlighting the vision, purpose, and design philosophy behind each identity.
Representing the Grace Hospitality leadership, Mr. Waseem Baig and Mr. Ali Zubair emphasized the organization’s mission, the urgent need for standardized hospitality standards in Pakistan, and the promising franchise opportunities these new brands will offer. CEO Muhammad Ismail Khattak outlined the group’s expansion roadmap and invited partners to join “The Grace Collective”, signalling the company’s readiness to collaborate on new development ventures across the country.
The evening concluded with engaging conversations, emerging collaborations, and a shared sense of optimism for the future of hospitality in Pakistan. Grace Hospitality celebrated the night as the beginning of a new chapter founded on innovation, growth, and meaningful partnerships.
